Privacy policy

At Soothii (ABN 63 430 940 617) ("we", "us", or "our"), we operate our main Shopify e-commerce storefront (soothii.com), independent landing pages, interactive quiz funnels, promotional sites, and direct-to-consumer sales funnels (collectively, the "Services") to deliver handcrafted wheat bags and thermal care products.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information across all our digital touchpoints—whether you are browsing our main Shopify store, creating a customer account, completing an interactive quiz assessment, submitting forms, or purchasing products through our direct funnels.

Terms Precedence: If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By accessing our Shopify storefront, completing a quiz, or purchasing through our landing pages and funnels, you acknowledge that you have read and understood the data practices described in this policy.

1. PERSONAL INFORMATION WE COLLECT OR PROCESS

"Personal information" means information that identifies or can reasonably be linked to you. It does not include aggregated, anonymized, or de-identified data. Depending on how you interact with our Shopify storefront and marketing funnels, we collect the following categories of personal information:

  • Contact & Shipping Details: Full name, billing address, shipping address, telephone number, and email address.

  • Customer Account Data (Shopify): Username, encrypted password, saved address book, order history, saved preferences, and account communications.

  • Quiz & Wellness Assessment Responses: Answers provided during interactive quizzes regarding lifestyle, evening routines, general stress levels, relaxation habits, physical tension, and thermal comfort preferences.

  • Financial & Payment Information: Payment details processed directly by PCI-DSS compliant payment platforms (e.g., Shopify Payments, Shop Pay, Stripe, PayPal, Apple Pay). We do not store raw credit card numbers or CVVs on our servers; we receive payment confirmation tokens, masked card details (e.g., last 4 digits), and billing verification.

  • Customer Support & Communications: Information provided in lead capture forms, order notes, Shopify inbox chats, support inquiries, product feedback, or reviews.

  • Transaction, Cart & Checkout Data: Shopping cart items, purchased products, order quantities, upsell choices, recommended quiz results, delivery instructions, returns, exchanges, and cancellation history.

  • Automated Technical & Funnel Analytics Data: IP address, browser type, operating system, device specifications, referring URLs, quiz completion/abandonment points, time on page, click pathways, geographic location (city/country level), unique cookie identifiers, and session telemetry.

  • Advertising & Campaign Tracking Data: Event-level data collected via Meta Pixel, Meta Conversions API (CAPI), Google Analytics 4, TikTok Pixel, and Google Ads tags regarding quiz starts, quiz completions, store page views, add-to-cart triggers, and purchase actions.

2. SOURCES OF PERSONAL INFORMATION

We gather personal information from the following primary sources:

  1. Directly From You: When you register for a Shopify customer account, complete interactive quiz questions, place items in your cart, fill out checkout forms, opt into email recommendations, request support, or write a product review.

  2. Automatically via Storefront & Quiz Infrastructure: Collected as you navigate our Shopify store, landing pages, and interactive assessments through native platform cookies, tracking scripts, web beacons, and server logs.

  3. From Shopify & E-Commerce Service Providers: Shopify platform hosting, third-party Shopify App Store extensions, secure payment gateways, email marketing applications, and shipping fulfillment networks.

  4. From Advertising & Analytics Partners: Attribution and conversion reporting provided by ad networks (Meta, Google, TikTok) to measure ad spend efficiency and campaign performance.

3. PURPOSES FOR PROCESSING YOUR DATA

We process your personal information and quiz responses for specific, legitimate business purposes:

  • Operating Our Shopify Store & Account Services: Managing your customer account, maintaining your active shopping cart across devices, displaying order history, and processing online storefront transactions.

  • Delivering Tailored Recommendations: Analyzing quiz answers regarding stress levels and evening routines to provide customized product recommendations (e.g., specific wheat bag shapes, scents, or thermal care routines).

  • Fulfilling Orders & Logistics: Processing payments, printing shipping labels, dispatching packages via courier networks, sending shipping updates, and handling returns or refunds.

  • Safety & Product Recall Alerts: Issuing transactional updates and critical safety or product recall notices (e.g., proper heating instructions and safety warnings under AU/NZ standards).

  • Direct Marketing & Segmented Campaigns: Sending personalized email updates, relevant wellness tips based on your quiz answers, SMS reminders (e.g., quiz completion or abandoned cart recovery), and targeted online advertising.

  • Campaign Analytics & Store Optimization: Analyzing store traffic, quiz completion rates, evaluating drop-off points, testing landing page designs (A/B testing), tracking conversion values, and detecting invalid traffic.

  • Security & Fraud Prevention: Authenticating transactions, verifying buyer identity, detecting fraudulent orders, and securing payment processes.

  • Legal & Regulatory Compliance: Maintaining required accounting, tax, ABN reporting, and statutory records under Australian, New Zealand, and international requirements.

4. NOTICE REGARDING VOLUNTARY WELLNESS INFORMATION

Our interactive quizzes ask general, non-diagnostic questions about your daily routines, evening habits, and self-reported stress levels.

  • General Wellness Purpose: Quiz responses are used solely to offer curated product suggestions and wellness content. They are not intended as medical diagnostic data, clinical evaluations, or professional healthcare advice.

  • Voluntary Provision: Providing answers to quiz questions is completely voluntary. You may exit the quiz at any time or skip directly to browsing our Shopify store without providing lifestyle responses.

5. COOKIES, PLATFORM TECHNOLOGIES & ADVERTISING

PLATFORM COOKIES & CAMPAIGN TRACKING

Our Shopify store, landing pages, and quiz funnels utilize essential functional cookies alongside advanced conversion tracking systems, including Meta Pixel, Meta Conversions API (CAPI), Google Analytics 4 (GA4), TikTok Pixel, and Google Ads tags. These systems transmit user activity event data (e.g., cart updates, quiz interaction events, page views, purchase values) to optimize ad targeting and store performance.

  • Essential Shopify Cookies: Shopify uses essential technical cookies (such as _shopify_s, _shopify_y, cart_currency, and checkout session tokens) necessary for store navigation, security, cart persistence, and account authentication.

  • Google Analytics 4 (GA4): GA4 processes aggregated telemetry to analyze store traffic and quiz completion flows. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

  • Meta Pixel & Server-Side Conversions API: Measures quiz completions, product views, and conversion actions, matching interactions to Meta accounts for custom audience creation and retargeting.

  • Managing Cookies: You can set your browser to reject or clear cookies. Disabling essential functional cookies may disrupt cart retention, checkout processing, and account login functions.

6. SMS MARKETING DISCLOSURES

If you enter your mobile phone number during Shopify checkout, on a quiz result page, or via an opt-in form and consent to receive marketing text messages, the following terms apply:

  • Automated Messages: By opting in, you agree to receive recurring automated marketing text messages (e.g., personalized quiz summaries, abandoned cart reminders, order notifications, and exclusive promotions) sent to the provided number.

  • Terms & Rates: Message frequency varies. Standard message and data rates may apply depending on your mobile carrier.

  • Opt-Out Mechanism: You can cancel SMS communications at any time by replying STOP to any text message. For support, reply HELP or email support@soothii.com.

  • Non-Condition of Purchase: Granting consent to receive SMS marketing is not a condition of purchasing any goods or services from Soothii.

  • Privacy Guarantee: We do not sell, rent, or share your mobile phone number with third parties for their independent marketing purposes.

7. DISCLOSURE & SHARING OF PERSONAL DATA

We do not sell, rent, or trade your personal information. We disclose personal data only to trusted service providers essential to operating our Shopify store, landing pages, and quiz funnels:

  • Shopify Inc.: Provides our main e-commerce platform infrastructure, hosted store servers, database management, and secure checkout architecture.

  • Quiz Platforms & Funnel Extensions: Third-party quiz builder applications, funnel platforms, and specialized Shopify App Store integrations.

  • Payment Gateways: Shopify Payments, Shop Pay, Stripe, PayPal, Apple Pay (for secure payment processing and fraud screening).

  • Logistics & Delivery Partners: Australia Post, New Zealand Post, and courier services for order dispatch and package tracking.

  • Marketing SaaS & CRM Tools: Automation tools (e.g., Klaviyo) used to store customer preferences, quiz attributes, abandoned cart signals, and deliver email/SMS updates.

  • Advertising & Analytics Networks: Meta Platforms, Google Ads, and TikTok Ads for attribution, custom audience segmenting, and retargeting.

  • Legal Authorities: Regulatory agencies, law enforcement, or courts when required by law, subpoena, or to defend our legal rights.

  • Corporate Transactions: In connection with any merger, sale of business assets, or organizational restructuring.

8. CROSS-BORDER DATA TRANSFERS

Because our Shopify hosting, quiz software, cloud servers, payment networks, and email platforms rely on global infrastructure, your personal data may be stored, transferred, or processed outside Australia and New Zealand—including in Canada (where Shopify Inc. is headquartered), the United States, Singapore, and the European Union.

Where cross-border transfers occur, we take steps to ensure international software vendors comply with standards equivalent to Australian Privacy Principle 8, New Zealand IPP 8, and European Standard Contractual Clauses (SCCs).

9. DATA SECURITY & RETENTION

  • Security Precautions: We utilize SSL/TLS encryption across our entire storefront and funnel infrastructure. Payment processing complies strictly with Level 1 PCI-DSS standards managed via Shopify and certified payment gateways. However, no transmission over the internet is 100% secure, and we cannot guarantee absolute security for data in transit.

  • Retention Period: We retain personal data, account information, and quiz responses for as long as necessary to maintain your account, fulfill order requirements, manage customer service, resolve disputes, and comply with legal tax obligations (typically up to 7 years for Australian tax compliance).

10. THIRD-PARTY LINKS & PUBLIC MEDIA

Our store, quiz funnels, or landing pages may contain links to external sites or third-party platforms. We are not responsible for the privacy practices, security, or content of external web pages. Any reviews or public comments submitted via third-party store widgets or social media pages may be visible to the general public.

11. YOUR PRIVACY RIGHTS & CHOICES

Depending on your jurisdiction (under Australian APPs, NZ IPPs, or standard global data protection rules), you may exercise the following rights:

SUMMARY OF STATUTORY RIGHTS

  • Right to Access / Know: Request a copy of the personal information, account records, and quiz data we maintain about you.

  • Right to Correct: Request corrections to inaccurate, out-of-date, or incomplete records.

  • Right to Delete / Erasure: Request deletion of your personal data, customer account, and associated quiz profile, subject to legal record-keeping obligations.

  • Right to Data Portability: Request a copy of your personal data in a structured, machine-readable format.

  • Marketing Opt-Out: Unsubscribe from promotional email communications via the "Unsubscribe" link or reply "STOP" to SMS messages.

  • Non-Discrimination: We will not discriminate against you (e.g., alter prices or deny service) for exercising your privacy rights.

To exercise these rights, email our Privacy Team at support@soothii.com. We will verify your identity before processing requests. If an authorized agent makes a request on your behalf, we require written proof of authorization.

12. CHILDREN'S PRIVACY

Our storefront, landing pages, quizzes, and products are intended for adult consumers. We do not knowingly collect personal information or quiz responses from children under 16 years of age. If you are a parent or guardian and believe a minor has created an account, submitted personal data, or completed a quiz, contact support@soothii.com to request immediate deletion.

13. COMPLAINTS & CONTACT DETAILS

Internal Dispute Resolution

If you have questions or wish to lodge a complaint regarding our privacy practices, Shopify store data handling, or quiz data handling, please contact us with full details. We take all privacy concerns seriously and will investigate and respond within 30 days.

External Regulatory Escalation

If you are unsatisfied with our internal resolution, you may escalate your complaint to your local privacy regulator:

  • Australia: Office of the Australian Information Commissioner (OAIC) — www.oaic.gov.au | Tel: 1300 363 992

  • New Zealand: Office of the Privacy Commissioner (OPC) — www.privacy.org.nz | Tel: 0800 803 909

Primary Privacy Contact Details

Contact Parameter Entity Information
Business Legal Name Soothii
ABN 63 430 940 617
Privacy Officer Email support@soothii.com
Mailing Address PO Box 81, Gladstone, SA 5473, Australia